Marketing /promotion/distribution plan

As I have already put together a Marketing Strategy for my website Free Food, I will just mention a few launch ideas that I have to create a buzz on the idea .

Because of the name ' Free Food ' I feel that it will generate curiosity amongst people as everyone likes something for nothing, especially in these recessionary times . So to avoid disappointment as an initial start up offer I feel it would be beneficial to hand out flyer's on the streets of Galway offering a voucher that entitled the customer to something absolutely free, subject to terms and conditions off course. The voucher holder would have to log on to the website and register as a member firstly. Secondly the new member would have to book a meal  in one of our featured restaurants for two or more people. On doing all this they would receive either a free starter or desert with every main meal purchased that was suitable to their dietary requirements.These voucher's could also be in local newspapers and suitable retail outlets, including health food shops. Also to reward everyone who visits the site and signs up, these vouchers could be printed off the website also.

To officially launch the website I propose to organise a huge event in a local hotel . This would be advertised on radio,newspapers and off course the Internet . All the restaurant owners plus any members interested and potential members would be invited to come along. A full buffet catering to people with special dietary requirements would be served . This could also be a chance to screen the marketing film to promote the need for the website. It could be also beneficial to have professional speakers talking about the three branches of people that are catered for in the website and also I chance to sign up new members by collecting contact details. As the website needs to generate an income this could also be a profitable opportunity to generate interest in buying advertisement space on the website.