As I have already shown a design outline of my website 'Free Food' ,the visual aspects are quite clear . I have chosen a strong design that is fresh and legible . The logo is portrayed using earthy colors and printed on hand-made paper  for an organic feel . This natural theme will run through in the background of all the pages of the website . The lettering is inspired from the block press font that has a very authentic style to it and is in keeping with the rest of the design. As there are 3 strands of people catered for in the website, they are each clearly identified by a universal symbol that is common to their attributes. In all the visual aspects of the website are supporting a healthy ,cleaner and safer approach to eating out.

The visual aspects of the marketing film are still unfolding but because of the nature of the website and the use of digital media , I feel it should be set in the present day to make it more relevant and realistic to the medium. I feel space is important conceptually and aesthetically . I am visualizing the frames having an offside composition so to open up the depth of the background. I have recently watched 'Hunger' directed by Steve Mc Queen , depicting the last 6 weeks in the life of hunger striker Bobby Sands . While I found this film harrowing and extremely difficult to take, the director, who came from a visual art background approached the film in a very artistic way . The extended lenght of the shots , the attention to detail and the richness of color all added to the visual ambiance and beauty of the film . I feel a could visualize certain aspects of my film having similar characteristics to Steve McQueen s approach .

Works Cited

 Hunger. Steve, Mc Queen, Enda Walsh, IFC Films, 2008